Brand and digital marketing
Great businesses
get overlooked
every day.
A clear, consistent brand, seen again and again, helps put a business on a buyer's shortlist. Papillon Marketing helps small and young businesses, including startups, build that brand, so its impact compounds: building recognition month by month, and enabling every channel to work harder.
be seen be remembered be chosen
The problem
Buyers choose from memory
By the time someone is ready to buy, they are mostly picking between businesses they already recognise. Everything before that moment most likely decides whether you are on the list.
88%
say trust is as important as price and quality when it comes to the brands people buy
Trust is built long before anyone is ready to spend, which is why it cannot be earned at the ‘ready-to-buy’ stage.
Source: Edelman Trust Barometer 2025
95%
of your potential buyers are not ready to buy today
They will be. If they do not know your brand by the time they are, the decision is already narrowing without you on the shortlist.
Source: LinkedIn B2B Institute
43%
more efficient paid media
An increase from 30% to 40% awareness makes paid media performance 43% more efficient. Recognition lowers the cost of every channel you run.
You have no visibility yet
The digital space is crowded and noisy, and you are trying to reach an audience that does not know you exist.
You do not know where to start
You know you need digital marketing and a presence. But you are asking yourself: how do I make an impact, and through which channels?
Your marketing is sporadic
You have done some, in bursts. What you want is someone to take it on and show you how to make it cohesive.
What we do
It starts with Brand Discovery
Almost every engagement starts there because without that, everything else that's built doesn't hang together.
Brand Discovery
A 60-90 minute workshop that gets your business, your market and your brand out of your head and onto paper.
Brand Playbook
Your brand strategy, identity system and usage rules, documented in one place your whole team lives by.
Brand Asset Kit
A set of brand-ready asset files, stored in a library for cross-team use.
Content Marketing Plan
What to say, to whom, on which channels and how often, including a 90-180 day calendar you can execute.
In-Market Growth
The ongoing execution: blogs, social posts and templates produced every month against the plan, with a standing review that refines and optimises the work.
Website, SEO and AEO
Delivered with partner agency Aussi Logique.
All services →Why Papillon Marketing
Design connected to the business
A good fit for
- Small and medium businesses with no marketing person
- Startups with a validated product and no marketing experience yet
- Founders who have not built a full brand strategy into their business plan
- Teams of roughly five to thirty people
An outside perspective
Grounded in years of experience, to help bring out the best in what you already know about your business and your brand.
Strategy and execution
Strategy, execution and design skills, brought together in one place. We write the plan, design the brand and can run it for you so you are not left with a plan that you cannot bring to life.
Modern tools, human judgement
You need a human, not just AI, to grow your business. Sure, AI brings speed and first drafts. A human decides what matters, challenges the answers and ties all of it to how your business succeeds. This is what makes the outcome yours, not something a competitor could have generated too.
What clients say
Working with Papillon Marketing has been an absolute game-changer. From the very beginning, Jacqueline took the time to truly understand our vision and preferences, never rushing the process or forcing a rigid direction. Her creative insight and incredible eye for detail are matched by great organizational talent: she structures systems so seamlessly that managing ongoing activities feels completely effortless on our end.
What sets Jacqueline's work apart is her close collaboration with Aussi Logique. This partnership creates a powerful synergy between marketing and IT, ensuring strategy and technology align perfectly. If you are looking for a patient, highly skilled, and detail-oriented marketing partner who genuinely empowers your business, I cannot recommend Papillon Marketing highly enough.
Jacqueline brought years of expertise to help me build the brand identity for my nutritional therapy practice, and the results exceeded all expectations. She was incredibly patient, helping me focus a mix of ideas into a clear, beautiful logo and colour system. Beyond the brand, her practical approach helped me progress with my website and collateral which became stress-free. Having a brand identity I’m truly proud of has completely elevated my confidence. Jacqueline is an absolute professional and I can’t recommend her enough!
Jacqueline has been absolutely incredible to work with. She helped us step back, take a proper look at what we’re doing, and map out where we want to be. Together, we nailed our top three growth priorities, saw how they fit together, and turned that into marketing messaging that actually works. Best of all, she’s brilliant at prompting your thinking and bringing out your best ideas without ever putting words in your mouth.
Aussi Logique is a brand new small business focused on building mobile applications and websites, and is a sister agency partnering with Papillon Marketing when a broader engagement is required. It needed a full brand and digital marketing strategy built from scratch. Papillon Marketing has built this for us and we couldn’t be happier with the results.
The creative process always ensured it had my interests in mind but Papillon provided a creative and outside in view to give us something fresh.
FAQs
I am a new business and I do not know where to start with digital marketing.
Start with who you are trying to sell to and why they need what you are selling, not a channel. The most common way this goes wrong is assuming you can sell to everybody, and opening five social accounts before anyone has decided what the business stands for. That produces activity without direction.
Brand Discovery is a 60-90 minute workshop built for exactly this position. It costs from €750 and it produces a written summary of where you are and what to do first.
Why do I need to do digital marketing at all?
Because buyers build shortlists from memory. By the time someone is ready to buy, they are mostly choosing between businesses they already recognise, and 95% of your potential buyers are not ready to buy yet.
Every month you are not building familiarity is a month of that mental space going to a competitor. The work is cumulative, which is also why starting late is expensive.
Why do I need a brand strategy? Is it not just a logo?
A logo is one output. The strategy is the reasoning behind every visual and verbal decision the business makes, which is what lets a website, a proposal and a LinkedIn post reinforce each other rather than reading as three separate companies.
Fragmented branding does not just look untidy. It splits the memory-building across several impressions of a business that no one connects.
What difference will this actually make to my business?
Brand recognition raises the efficiency of every other channel you run. Taking awareness from 30% to 40% makes paid media around 43% more efficient, according to the "Awareness Advantage" report from Tracksuit and TikTok, and that gain applies to clicks, opens, shares and conversions as well.
You are not buying awareness for its own sake. You are lowering the cost of everything else you do.
What does success look like, and how would I measure it?
We agree that before the work starts, because it differs by business. For most it is some combination of qualified enquiries, search visibility for the terms your buyers actually use, and content that keeps returning traffic months after it was published.
More FAQs at the bottom of the Contact Us page.
Start with a conversation
Contact us to work out what a marketing strategy and brand discovery would mean for your business.